Ficha
- Project
- Tempus Furgui
- Advertiser
- Volkswagen
- Director
- Gerard Montero
- Agency
- OgilvyOne
- Production Company
- The Production Club
Process
The humour is the base in this series of pieces for Volkswagen - Commercial Vehicles. The key was in conveying the commercial message and putting a smile on viewers’ faces without being able to use characters or moving vehicles. The use of archive footage, the dynamism of the edition and the surprise are the foundation pillars that allow us to achieve this goal. At a formal level, the product is displayed flawlessly.
To make pieces free of actors, with vehicles parked at one single location? Minimalism can also be fun.
