Ficha
- Project
- Does it look Familiar?
- Cliente
- Volkswagen
- Director
- Blai Graell
- Agency
- OgilvyOne
- Production Company
- The Production Club
Process
The challenge was to accomplish a piece with a realistic but cared for look, always aiming for the viewer to relate to the family. One of the keys is the art direction, essential to recreate a warm and lively home. On the other hand, the casting and acting are essential, being vital to develop the characters. In order to achieve a solid movie, the best thing to do is to do it carefully, almost in an artisanal way.
A few days before shooting, the road locations were snowy when all we wanted was sun and good weather.
