#Asevi

Process

We wanted to be able to portray socially, but without losing the sense of humor, the diversity of the average Spanish home. Getting an almost naturalistic piece was a necessity to be able to connect with the target of the product. That's why, in addition to visually seeking an almost documentary effect, we work almost exclusively with street casting profiles. The difficulty at location level was very high. We needed very big backyards with access to a crane from where take the shoots inspired by "Rear Window", which show us the intimacy of the characters.

I believe that few times in our life we will have called so many timbres to find what we needed.