#Decathlon

Process

This is a typical case in which the product’s international campaign does not match the language of the brand in Spain, therefore an adaptation is needed. Since the first day we made sure to give the piece a comic atmosphere, without underrating the protagonist’s character. The casting was crucial to find the actor who gave us the needed balance. Photography and editing are the two other key elements that make up a friendly but demanding piece.

Sometimes the difficulty of a production lies in knowing how to convey the message.