Ficha
- Project
- Hard Rock
- Advertiser
- PepsiMax
- Director
- Luis Germanó
- Agency
- &Rosàs
- Production Company
- The Production Club
Process
The idea was to show all the power of a live concert and connect with a young target through a piece linked to a music festival. The difficulty was in managing how to shoot, through the different activities programmed by the festival, an action where our protagonists and a few specialists stage dived in a controlled way. We carried the action out on one side of the stage during the performances of different artists, and we counted on the complicity of the Nasty Mondays concert. The only way to achieve our goal was by using a system of multiple cameras, operating the lighting of the festival between actions and coordinating the actors in the middle of a crowd of thousands of people.
To coordinate two hundred extras and up to five cameras with the logistics of the festival itself and the needs of the artists was a great challenge.
