Ficha
- Project
- Summer Festival
- Advertiser
- PepsiMax
- Director
- Adrián López
- Agency
- &Rosàs
- Production Company
- The Production Club
Process
The idea was to connect with millennials through a piece showing modernity and interactivity, never renouncing credibility. The difficulty was to reach that with actors, in a real music festival... in Antwerp (Belgium). Summer Festival is an excellent example of how vital the role of the production team is in order to carry out filming and meeting the shooting needs within a complex context with several customers and many parties involved.
The challenge production-wise was to integrate shooting in a real festival, in a foreign country.
