Ficha
- Project
- Starting Stories
- Advertiser
- Decathlon
- Director
- Héctor Ferreño
- Agency
- &Rosàs
- Production Company
- The Production Club
Process
We did the casting on the street, looking for real families, real women’s teams, real runners. Through them, we got to reflect the reality of the ones beginning to enjoy a sports experience. To support this idea, we set up a very small film crew in order to give them the necessary privacy to express themselves naturally, allowing the camera to become a part of the action.
The keys of the project are the street casting of real people, the intimate look and ease.
