#Decathlon

The Sport never stops

Play Video

Ficha

Project
The Sport Never Stops
Advertiser
Decathlon
Agency
&Rosàs
Production Company
The Production Club

Process

The idea of generating absurd and funny dialogues spoofing the voices of the main characters of a commercial seemed to us creatively brilliant from many points of view. The result is both fresh and funny. As usual, we were with sports children, who although they are not actors, they turn out to be spontaneous. The working process we planed was made to feel the kids comfortable generating a very distended shooting atmosphere and raising basic situations where the improvisation for their side was very present. We use two camera units to have the chance to get between shot and shot natural images from the actors.

Taking as a visual reference sitcoms as “Modern Family“ or “The Office“, the camera language and the naturalness of our small protagonists were the base of the production.