#VOLKSWAGEN

Give me Nothing

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Project
Give me Nothing
Advertiser
Volkswagen
Director
Blai Graell
Agency
DDB Barcelona
Production Company
The Production Club

Process

It is very interesting when you get to work with a piece whose fundamental value is the actors' interpretation. In this case, instead of simply auditioning in several cities, we managed to work on the scenes with the director through previous rehearsals, but you must have tools to make sure you're going to get what you need from them. Knowing how to read the advertiser's corporate identity and working within the lines of their world is the other key to succeed in the final realization.

Directing actors is more than the director's job. From the production department you have to support this work by giving the necessary resources in order to get the best possible result.

MAKING OF #Volkswagen #Givemenothing #TPClub #TPCProjects

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