Ficha
- Project
- Flesh and Blood Hugs
- Advertiser
- Gipuzkoa
- Director
- Gerard Montero
- Agency
- Breaking Molds
- Production Company
- The Production Club
Process
There are projects that go beyond the typical commercial content. This collaboration with the Council of Gipuzkoa is undoubtedly one of them. With only few elements, we wanted to portray a very powerful reality that brought awareness to people and, therefore, make a call to action that would reach all families. The photography, the work of simple framing and an intimate lighting have special relevance in order to convey the message well. Often, as in this case, less is more.
The play of light and shadows helps us to convey a powerful message with few elements.
