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DOUBTS

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Project
Doubts
Advertiser
Cupra
Agency
&Rosàs
Director
Albert Sala
Production Company
The Production Club

Process

With this Cupra campaign we welcome Ansu Fati after 10 months away from the pitch. When in doubt, gain impulse; this is what we wanted to portray in this piece directed by Albert Sala. A campaign that transmits strength and desire, the impulse of a new generation. Here's the director's cut. 

When in doubt, gain impulse.

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