Process
This campaign highlights the importance of teamwork to achieve great results through the two successful players Lucía Sanz and Maxi Sánchez. The piece, directed by Íñigo Jiménez, transmits values such as passion for this sport, effort, perseverance and, above all, luck is worked for. The main challenge of this piece was to adapt the shooting plan to the availability of elite athletes, but we succeeded. Kuikma offers us this complex, dynamic piece with a lot of rhythm; like paddle tennis itself.
