Ficha
- Project
- Manifiesto
- Advertiser
- LIDL
- Agency
- Ogilvy
- Director
- Alba Ricart
- Production Company
- The Production Club
Process
This campaign directed by Alba Ricart presents the new Esmara collection. The main challenges of this campaign were to achieve a diverse and representative casting, which was in line with what the brand was looking for, and to find locations that would allow us to have different spaces linked to the clothing collection that we wanted to portray. Manifesto combines elements of fashion film with elements of a sales spot, having found the balance between these two aspects is the key of this project.
Manifiesto combina elementos de fashion film con elementos de un spot de venta