Process

One of the most common challenges in the audiovisual production is to portray a specific environment in a different location: in this case it was everyday life in France filmed in the city of Barcelona. Yet, the requirements of this commercial went one step further. In it, we needed to make the camera dance around the main characters. In order to achieve that, we had to make use of not only a steadycam, but also a crane and some grips of different kinds. Using such amount of equipment tends to slow down the shooting and, apart from that, we had to choose the location wisely so as to offer the uniform brightness we originally wanted. By doing that, we could get rid of the use of artificial light and get more freedom of movement without deteriorating the photography.

The audiovisual is movement. Dancing is movement.