#ONCE

RASCA MILLONARIO

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Project
Rasca millonario
Advertiser
ONCE
Agency
Ogilvy
Director
Martín Nieto
Production Company
The production Club

Process

Martín Nieto directs this campaign that, with a lot of humor, shows how much the ONCE's Rasca Millonario gives out: almost as much as Xiao Ling.