#San Miguel Magna

Una rubia distinta

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Project
Una rubia distinta
Advertiser
San Miguel Magna
Agency
ACC
Director
César Pesquera
Production Company
The Production Club

Process

We released a really unique project directed by César Pesquera. It took many weeks of preparation to achieve that, in a central bar in Barcelona, nobody discovered until the end who was hiding behind a street poet. Jaime Lorente was the protagonist of this hidden camera that surprised the thirty people who were on that terrace and ended in a party.